For ecommerce sites we all know how important it is to get your customers to write product reviews and then post them on your product page.
What is the average email conversion rate. 5 10 customers Net Order Rate. Mobile email opens 5012 have surpassed desktop opens 3297. Because these emails are time-sensitive and highly targeted to the individual subscriber the benchmark data shows conversion rates that are 3x greater than other automated email flow on average.
While abandoned cart emails have a slightly lower open rate than other automated emails such as the welcome series their main purpose is to increase revenue while other flows may focus. The first thing we notice is that email remains an incredibly effective channel at driving purchases. 3 003 Although campaign 2 produces half the initial response rate the lead quality was significantly higher resulting in a much higher conversion rate.
That said Id recommend focusing on the number for your industry to get a more realistic baseline. Average conversion rate for email campaigns. Email Open Rates Depend on the Type of Email Email type also has an impact on open rates.
80 B2C tests showed an average conversion rate of 987. Email marketing conversion rates by industry. The bar graph below illustrates the average conversion call and form rate for email.
Once people order from you theyre more likely to purchase again. Average Email Conversion Rates CR Statistics Over Time. Yall are getting good at this The top 10 of you are seeing a 65 conversion rate whereas the bottom 25 are struggling with 082.
The average click-through rate is slightly lower than regular newsletters 167 but the conversion rate is much higher at 5. The household list response rate was 9 in 2018 significantly up from 2017 when it was 51. Thats just over one sale in 100 emails.