Qualitative research involves collecting and analyzing non-numerical data such as text audio or video.

What is quantitative research brainly.ph. What is Quantitative Research. This fundamental research type is defined by the fact that the data is collected directly from the source that is it consists of primary first-hand information. Quantitative research 2 Can be measured with numbers and is less time consuming than interviews and field research c.

It allows us to quantify variables uncover relationships and make generalisations across a larger population. Quantitative research is a systematic investigation of an observable event or any other perceptible subject. When the procedure is right it can be replicated as well as analyzed in comparison with other similar works.

Quantitative research is used to quantify behaviors opinions attitudes and other variables and make generalizations from a larger population. It involves a greater number of subjects and enables a broader study. Relatively easy to analyse Difficult to understand context of a phenomenon.

Data can be very consistent precise and reliable Data may not be robust enough to explain complex issues. Independent variable 3 Measure of whether or not a study measured what it was intended to measure d. According to The Sources of Information Primary Research.

Quantitative research is the process of collecting and analyzing numerical data. Qualitative research is the opposite of quantitative research which involves collecting and analyzing numerical data for statistical analysis. Means field research or studying society through detailed observations.

A Short Guide to Action Research 4th ed 2012 published by Pearson. You can use the quantitative or numerical data that you gather by using samples and online surveys online polls questionnaires etc. It can be used to find patterns and averages make predictions test causal relationships and generalize results to wider populations.