Go to your Facebook Page.

Facebook lead form tracking parameters. Connecting to a CRM system is recommended because it allows you to access all of your new leads in one place and removes the need to download a new CSV file each time you want to see your new leads. If you use a customer relationship management CRM system to track your customers and prospects you can integrate your Facebook lead ads with your CRM system in order to retrieve your leads. Click Forms Library in the left menu.

Tracking parameters will show in the CSV file when you download your leads data from Ads Manager or your Facebook Page or. Youll also need the URL for your organizations privacy policy to include in your form. To download leads data from your Facebook Page.

An Instant Form is the form used in a lead ad to obtain information from the people you reach via your ads. Once the lead is created the Track Status button appears. You will be able to see the tracking parameters when you access your leads but they will not be visible to people when they submit your form.

Create or choose a Facebook Pixel. Go to your Facebook Page and click Publishing Tools. These parameters will be automatically included in the leads data if the data is sent to a CRM system or available in the CSV file you can download from Ads Manager or your Facebook Page.

To create your lead ad with full functionality. Downloading leads directly from Ads Manager is best for advertisers who created the lead ad from Ads Manager and do not have a CRM system integrated with Facebook. Click Preview Form to customize the data being sent.

Parameters are optional JSON-formatted objects that you can include when tracking standard and custom events. Enter the desired data on the form level to create a lead with custom content. Delay pixel fire by 3 seconds var seconds 3.