Email Drip Campaign Tips Examples Statistics and Best Practices by Douglas Karr on Marketing TechnologySource.

Drip marketing statistics. Statistics are showing that Triggered Emails which are messages that are sent as a result of an action or trigger are resulting in open rates up to 60 higher and click through rates up to 116 higher than business as usual marketing email Epsilon North America Email Trends. Lead nurturing emails get 4-10 times the response rates compared to mass email blasts. In short an email drip campaign is a type of email marketing campaign that consists of a couple of emails that are automatically emailed to your email list on specific dates using a preset schedule.

The messages are dripped in a series. Companies use this tactic known as drip marketing campaigns to cut the time it takes to close a. Many websites have simple forms on their sites to give prospects the opportunity to opt-in to be on their email list.

A study conducted by IBM shows that sending regular personalized mailings to prospective and current customers will average a 48 increase in repeat sales. 77 of marketers said they used personalization in email marketing. In this post weve curated a list of crucial digital marketing statistics and facts.

Shopping cart abandonment currently causes eCommerce brands to lose a staggering 18 Billion in yearly sales. Action-trigger based segmentation implies you structure your drip campaign by grouping people into segments based on how they interact with your business. Boingnet Drip Marketing Campaigns Drive Results.

The timing of the messages follow a pre-determined course. Email Marketing Statistics Its impossible to ignore that facts on how effective email marketing is for every 1 spent it averages a return of 44. Its clear that lead magnets can make a big difference.

By knowing the latest digital marketing statistics. 50 of marketers who start using lead magnets report higher conversion rates. Content Marketing Institute 3.