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What Is A Drip Campaign Email Drip Campaign Campaign Email Marketing Strategy

What Is A Drip Campaign Email Drip Campaign Campaign Email Marketing Strategy

By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period.

What's an email drip campaign. Email drip campaigns are generally composed of a sequence of 3-10 emails each geared toward nudging the recipient to take a desired conversion action such as signing up for a free trial. A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days. As they are timed they are much more effective.

Instead of sending the user all the information at one time you drip the content out over time. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time. Was it the fact that they have an 80 percent higher open rate than single send emails.

An email drip campaign is a sequence of pre-created automated perfectly-timed marketing emails that work together to lead prospects towards the final destination. They enable you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site. Businesses use drip marketing to keep in touch with an audiencein a personalized and targeted way following important actions or dates.

Drip email campaign. This action can be anything you want but commonly this action is one of the following. If youre looking to discover the strategies behind drip campaigns why theyre important to understand and how they can help you read on.

What about drip campaigns caught your attention. What is a drip campaign. For example when a visitor to an online store signs up for email discount offers that should kick off a drip campaign.

One email goes out when someone signs up to receive your newsletters and is added to your email list another the following week and perhaps one more the next weekend. Thats what makes this email one of the most essential drip campaigns you need to create ASAP. Or a 300 percent higher click-through-rate.

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Marketing Automation Drip Campaign Inbound Marketing Infographics Infographic Marketing Nurturing

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