NFTs and virtual fashion technology have made a remarkable impression on the fashion world with man y designers calling 2021 the NFT gold rush fashion brands have been creating and selling NFTs to get in on this extremely profitable new industry.

What the nft gold rush means for fashion. Beyond the environmental concerns theres also the worry that as with any speculative market the NFT art world may soon lose its allure and the bubble will burst. To him NFT opportunities in the fashion. Even Rimowa is launching NFTs.

Fashions own NFT headline came from a collaboration between design studio RTFKT and 18-year old digital artist Fewocious with 621 pairs of shoes selling for roughly 31 million total each pair priced from 3000 to 10000. Join BoF Professional for the analysis and advice you need. The founders say theyre in the process of integrating with the big NFT exchanges as well as launching their own fashion-specific NFT.

No one quite agrees on what this gold rush means. When a shoe collaboration between design studio RTFKT and digital artist Fewocious netted around 31 million earlier this year the fashion world sat up and paid. We shine a spotlight on some of the key early concepts.

With appetites for unique virtual assets surging more fashion companies are looking at how they can tap the market. Which means it cannot be changed. When a shoe collaboration between design studio RTFKT and digital artist Fewocious netted around 31 million earlier this year the fashion world sat up and paid attention.

The fashion industry has yet to fully tap into the NFT opportunity and doing so will mean becoming more open to collaborations. The shoes were issued as NFTs meaning that the buyers cant wear or even touch their purchases. To subscribe to the BoF Podcast please follow this link.

Over 750000 pounds of gold were extracted within a short. Gucci Is Selling 12 Virtual Sneakers. What It Means for Marketers and Brands Christies famously just sold a digital collage by Beeple for 693 million marking the first solely-digital artwork sold at auction and the third highest price fetched for a work by a living artist.