Since it allows for text formatting Rich Text is a popular default format for the creation of emails.

What is the difference between html and rich text emails. The result is a much more beautiful email but only if the email client and device can handle it. See how this works in action at our blog or contact us for more information. One thing was consistent.

Plain text rich text and HTML documents all contain text-based data but each has significant differences in use. With a statistical significance of 95 percent Marketo said plain text emails had an improved click to open rate of 11 percent over HTML. But it should be noted that.

In the following example a basic HTML template was compared with an HTML-heavy template. The alternative choice. Although plain text emails perform better than HTML emails in general there are instances where your business may want a well-designed media-rich HTML email.

Despite being similar to each other there are a number of distinct differences between the two formats. In order for HTML functionality to be used in the creation of an email the Rich Text editor must be turned on. For instance you can include a link to a video on your landing page.

A plain text file is a document that contains no formatting images colors or other types of markup. When there are a number of broken tags in your HTML the email provider and users may mark it as. Therefore no text formatting such as font sizes and colors bolding or italics can be used.

HTML is a markup language used to build web pages while Rich Text is a type of format. An email sent in plain text format contains only text. Also with a statistical significance of 86 percent plain text surpassed HTML in click-through rates at eight percent higher.