The primary difference between RTF and HTML is their use.

What is the difference between html and rich text emails. Plain text contains no formatting only line breaks and spacing. The alternative choice. HTML is a markup language used to build web pages while Rich Text is a type of format for documents.

When there are a number of broken tags in your HTML the email provider and users may mark it as. In fact thats the default setting. While HTML is used for transmitting content across the Internet RTF was primarily used as a format for storing typed documents.

What is the difference between HTML and text emails Answer. Although plain text emails perform better than HTML emails in general there are instances where your business may want a well-designed media-rich HTML email. By increasing the amount of HTML in the email the open rate.

HTML stands for HyperText Markup Language. Plain Text is regular text with no formatting options such as bold italics underlines or special layout options. How does this affect your campaign.

With a statistical significance of 95 percent Marketo said plain text emails had an improved click to open rate of 11 percent over HTML. A plain text file is a document that contains no formatting images colors or other types of markup. When your e-mails are HTML you are able to use rich media to build brand impact and facilitate conversions.

Since it allows for text formatting Rich Text is a popular default format for the creation of emails. But it should be noted that. When composing emails you are given the chance to choose between the two.