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The conversion rate shows what percentage of marketing emails lead to sales on average.
What is the average email conversion rate. 5 10 customers Net Order Rate. 30 30 customers Net Order Rate. In 2021 the average conversion rate of emails is 122 according to Barilliance.
The average click-through rate is slightly lower than regular newsletters 167 but the conversion rate is much higher at 5. According to the Data Marketing Associations 2019 Email Benchmarking Report B2C emails average a 219 open rate. Opportunity Rate Of the 15 - 20 15-20 people you talk to you should expect to convert 30 - 60 10-15 into sales opportunities.
In fact almost half 461 of email recipients open emails that are related to their purchase. Data reveals that Industrial 74 B2B Services 59 Finance 58 and Professional Services 51 come out on top for having the highest average conversion rates whereas Real Estate 13 and Automotive 08 have the lowest rates. This study from Movable Inks data sheds some light on the email marketing space.
Mobile email opens 5012 have surpassed desktop opens 3297. 1 001 Campaign 2 mailed 10000 Response Rate. Another large chunk of conversions on the web come from email marketing.
Once people order from you theyre more likely to purchase again. That said Id recommend focusing on the number for your industry to get a more realistic baseline. For ecommerce sites we all know how important it is to get your customers to write product reviews and then post them on your product page.
If your lead rate is lower than that it probably means youre reaching out to the wrong audience. While 2019 and 2020 had significant pullback it is still a respectable 1511 conversion in 2020. 3 003 Although campaign 2 produces half the initial response rate the lead quality was significantly higher resulting in a much higher conversion rate.
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