SMS marketing Short message service is the practice of sending targeted promotions and transactional messages via text messages.

What is text message marketing. This is when you send out a broad single message to an entire contact list. First you need to enable your customers or supporters to opt in to receive promotional messages via SMS or MMS. SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages SMS.

Make sure youre aware of these guidelines before you start texting your customers. Short message service marketing is a relatively new marketing technique that focuses on the use of text messaging to spread a marketing message. Text message marketing has a 99 open rate which is staggeringly effective especially when compared to the open rates for traditional email or telemarketing campaigns.

The Federal Communications Commission FCC regulates SMS text message marketing and has strict guidelines. Users subscribe to receive SMS and MMS messages on their mobile phones by texting a corresponding keyword to a short code. Often marketers time campaigns in hopes of serving audiences right around the time they need that touch.

First things first text message marketing is when brands and organizations use an SMS short code to communicate with subscribers who opt into their text messaging program. SMS marketing is what happens when you take your advertising efforts directly to the text message inboxes of your potential customers. Text message marketing is a massively underused marketing channel in general and for that reason it can be the perfect complement to your overall marketing strategy.

Text message marketing or SMS marketing is the act of sending coupons special deals announcements current events and other information to your customers via text message. Not only can use SMS text messaging which is for messages less than 160 characters but you can also use MMS Multimedia Messaging Service which allows you to use pictures videos and much longer text messages. The process involves preparing one or more text messages offering such things as specials new products or new information about a product.

SMS marketing stands for short message service marketing. First off its important to mention that text message marketing is strictly a subscriber-only form of marketing. With text messaging the customer decides when to interact.