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Why plain text emails are better.
What is better html or plain text. While they might put heart and soul into an HTML email newsletter they always remember to create a compelling plain text. We are often asked whether plain text or html emails are more effective when sending email campaigns. Note that an HTML email doesnt hurt your deliverability if it is properly coded CAN-SPAM compliant and beyond CAN-SPAM as described here and is accompanied by a plain text counterpart.
In HubSpots Science of Email Marketing Report for 2014 the majority of respondents stated they prefer to read HTML emails over plain text. Plain text is standardized across all email clients which ensures that recipients wont have trouble reading it. Plain text emails are faster to build.
I think that HTML emails can sometimes get lost in a sea of other promotional emails. HTML vs plain text. Which to choose for your campaigns.
HTML emails vs plain text. Still plain text style emails have their place and offer the kind of personal feel you dont get with designed HTML emails which can set you apart in the cluttered inbox. Given that campaigns are often sent to thousands of.
Plain text emails are perceived as being more personal than HTML which can seem too corporate Accessibility. What does the data say. But HTML emails do not require any coding skills but allow you to deliver visually appealing structured emails.
26 September 2016. This combined with the lower open rate meant the plain-text version got 42 more clicks. Why is this discussion important.
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