Drip campaigns are automated emails that allow businesses to stay connected with different groups of people based on their behavior and stages within the customer journey.
What is a drip campaigns. A drip campaign is a sequence of automated emails sent at specific time intervals based on your users actions. For any given action you can choose how many emails to send and the rate at which to send them. Drive sales with a free plan that never expires.
A drip campaign is a direct marketing campaign where information is dripped to an audience over a period of time. A drip campaigns primary goal is to nurture subscribers deliver highly relevant emails to convert them and essentially meet them at every step of the sales funnel. Email drip campaigns are a series of automated emails that are delivered on a set schedule.
Although certain types of drip campaigns allow for some flexibility in the sequence order in. Theyre typically intended to educate subscribers and move them down the sales funnel toward conversion. Its a well-known fact that email marketing is among the best channels to nurture your subscribers and provide personalized marketing experiences that consumers expect.
Theyre a series of emails scheduled and sent out only according to that schedule on an automated system. What is a drip campaign. A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days.
A drip campaign consists of a number of messages sent in a pre-defined order always starting from the first message and every time a new person enters the triggered email sequence. By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period. As opposed to a newsletter that you send manually drip campaigns are automatically sent based on when someone joined your email list or.
The reasoning being that the steady drip of information delivers messaging that becomes familiar and ultimately translates to engagement and hopefully sales. Each serves a specific purpose. Also known as lifecycle emails email automation autoresponders drip campaigns reduce your manual effort while communicating with your contacts.