All 3 fields should be hidden and not marked as required.

Tracking lead source in pardot. For some marketers these metrics may be enough because they give us the insights needed to demonstrate lead generation performance. The lead source field is a default field in Pardot and can be synced with Salesforce. Intelligent lead nurturing that adapts to your audience.

Instructions on how to do this can be found here. Built on Salesforce CRM Pardot helps users increase sales revenue and marketing effectiveness through marketing automation. They track the first touch that a prospect has with your online marketing materials.

The prospects source field is determined by the referring URL. A quick tutorial on how to implement the Pardot Tracking Code. Next add the fields to your Pardot form.

The most basic way to describe Lead SourceSource is as a SalesforcePardot field which records where leads came from. If you have lead generation forms on your website and want to know which one has the most conversions then you can track them in Google Analytics. You dont need to create a field for utm_source we will use the standard source field in Pardot.

Pardot can track your visitors interactions and activities even while theyre pre-conversion by adding a tracking cookie to their browser when they first visit your website. Build test and push send with confidence. It will indicate which lead generation channels produced the greatest number of new leads and down the line which generated the most revenue based on won opportunities.

Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads close more deals and maximize ROI. In salesforce their lead source is website and their campaign shows me what they downloaded. Pardot comes with a Website Tracking tracking code you can place on your website.