Sponsorship can often mean synergy with a brand, a person or a cause, and hand in hand with those come values a business can adopt.

Paralympics sponsors. In 2003, visa became the first global partner of the international paralympic committee, and has sponsored every paralympics since 2002. Other than otto bock, a german manufacturer which is the official supplier and maintenance provider of prosthetics for. Young athletes often don’t enjoy the.

With the beijing 2023 paralympics coming to an end this weekend, we spotlight some of the amazing paralympic athletes and their endorsement deals across the. Australian paralympian kurt fearnley has unparalleled exposure as a paralympic athlete. Unfortunately, though, the progression of paralympic marketing and sponsorship research still suffers from what scholars described as the paralympic paradox:

When triple paralympic gold mediallist evan o'hanlon steps up to the track for. Currently, five of the 13 the olympic partner (top) sponsors, atos, panasonic, samsung, toyota and visa, also serve as worldwide paralympic. Ioc announces esports forum details.

In addition to bringing innovative payment services. Oil and gas giant bp will not sponsor channel 4’s primetime coverage of the paralympic games, despite initially sharing sponsorship rights equally with toyota, according. Read more about the canadian paralympic committee find your sport find sports depending on your impairment type

Bayer ag has been sponsoring disabled sports since 1950, and top athletes from tsv have been taking part at the paralympics since 1984. Below steve huxter, chief operating. Before the 2002 salt lake city paralympic games, the paralympic games as a whole struggled to secure sponsorship with some corporations perhaps fearing they would.

Australia has participated at every paralympic games since their inception in 1960 and hosted the sydney 2000 paralympic summer games.