Young athletes often don’t enjoy the.

Paralympic sponsors. Our sponsorship with david smith, a british adaptive rower who won a gold medal at the 2012 paralympics, came about after watching a tv documentary which touched on his. Majority of tokyo olympic sponsors undecided on extension. Citi is a global international partner of the international paralympic committee and supports paralympic councils in 18 key markets.

Whether they are worldwide partners (members of the ioc's. Currently, five of the 13 the olympic partner (top) sponsors, atos, panasonic, samsung, toyota and visa, also serve as worldwide paralympic partners, together with allianz and bp, which. Globally, london 2012 were the most watched.

Practical implications the lack of engagement by paralympic sponsors reinforces the need for greater strategic intent and investment by sponsors in leveraging the paralympic. It aims to outline what paralympic sponsors, broadcasters and commercial companies can do before and during the paralympic games if they wish to use athletes to promote their goods. Read more about the canadian paralympic committee find your sport find sports depending on your impairment type

Channel 4’s initial press release in january 2020 named both bp and toyota as equal sponsors of the paralympic games, an announcement that was met with fury from.