Marketing automation is barely an in-house activity.

Marketing automation software stats. Omnichannel marketing automation can produce 250 higher purchase and engagement rates than single-channel marketing automation. Whats more it is expected to double in size come 2023 further highlighting the rate of adoption of such tools. 58 of B2B companies plan to adopt marketing automation software in the foreseeable future.

Statistics and data drive every business so you need marketing automation software that provides actionable insights on your drip campaigns email marketing performance and other metrics to. Recent marketing automation statistics show that the vast majority 91 of marketers recognize the importance and flexibility of such tools. In recent years its become a staple for millions of businesses worldwide.

12 outsource everything to a specialist 37 go in-house only and 51 use both in-house and outsourced services. Guide Customers to the Next Best Action - Sell More Stuff Stay Top of Mind. Ad Unlimited access to Software market reports on 180 countries.

Ad Visualize Customer Interactions With Our Easy-to-Use Adaptable Customer Journey Builder. 80 of Marketers Use Marketing Automation to Generate Leads. So its essential for businesses to benefit from their investment.

63 of companies plan to outsource all or part of their marketing automation strategy planning. Marketing automation history can be dated back to 1992 but it was only at a later stage around 2003 when industrialization began to kick in. Marketing Automation Stats Best-in-Class companies are 67 more likely to use a marketing automation platform.

Ad Visualize Customer Interactions With Our Easy-to-Use Adaptable Customer Journey Builder. Marketing automation statistics An average of 51 of companies currently use marketing automation. Investing in marketing automation frees up valuable time in their busy schedules which they can use to work on other important aspects of their campaigns.