The theory is that language affects the way we view men and women because it treats men and women differently.
Example of language in society. English newscasters are encouraged to shed their colloquial accents for a more standard way of speaking. Social changes produce changes in language. People who live in the South however often vary in the way they speak and the words they use compared to people who live in the Northwest even though it is all the same language.
Sociolinguists also commonly study dialect which is the regional social or ethnic variation of a language. But the word is used in a myriad of different ways. Language however is creative malleable and ever changing.
Using language has some functions. The wedding vows are an example of extremely formal language that must be said the same way each time as part of a ritual. If you use words like chairman or fireman it implies only men can do the jobs so women feel left out.
He also displays the styles of speech in three styles which are casual careful conversation and reading. One man says the other listens and understands it. For example people have strong views about how beautiful or how hideous the language is of some region or country or age group.
Have you ever thought about what language is. One example of the way that language is said to affect society is in sexist language. After the Normans invaded England the Saxon language fell out of vogue.
We must know how when and where to say it and for what purpose. If a person uses his language he chooses words that matches his needs. One example of how class affects language variation is evident in the New York City study by Labov.