Each KPI or measure will need an unambiguous formula specific.

Example of good kpi. If you host content on external platforms or use referral links to generate. Its about powering your word of mouth marketing. How high is our customer engagement for our e-commerce site.

Days to purchase visits to purchase Revenue etc. This will give you a good idea of whether you are progressing toward the results you want or if you need to make adjustments to stay on track. This is also a helpful type of tracking for clicks on outbound links.

Total sales is a metric they can use to measure their performance in achieving their key objective of increasing revenue making it a good KPI. Often success is simply the repeated periodic achievement of some levels of operational goal eg. From first-time purchase to return purchase.

In the context of increasing revenue total sales is a business KPI while something like employee turnover is simply a metric. Lets go back to the Jay and Claire example. It is far too easy to increase the number of visits to your website by paying for more advertisements even if that traffic will not convert.

This important financial KPI example shows whether you are pricing your products and services appropriately. This KPI tracks and measures the team members ability to lead by example. Examples of sales key performance indicators.

Vague or unspecific KPIs leave room for error and make it difficult to measure them effectively. Software as a Service SaaS Churn Rate The most important health indicator for any subscription based business is Churn Rate. The most critical ones.