Email marketing is one of the most important types of direct marketing.

Email marketing automation what is. While newsletters and one-off campaigns will always have their place in your email marketing strategy the smartest companies are starting to set up automatic email campaigns that trigger off of a. Its all about saving time without sacrificing communication and personalization. Enter email marketing automation.

These criteria could be anything like this. If done right your email-automation software lets you connect with leads and prospects with the right type of content thats highly relevant to their segment or their stage in the sales funnel. What is email marketing automation.

Email automation is a powerful marketing automation tool that lets you send the right message to the right people at the right time using automated workflows which is extremely effective for lead nurturing and ultimatly to drive sales from potential customers as well as existing ones. You probably already have all the tools and information you need to get started with email marketing automation. As a marketing channel email marketing is cost-effective.

Basically its the use of email campaigns to connect and communicate with your audience prospects and existing customers. Automated email marketing is a protocol and a type of software that sends out emails according to specific criteria you set up. Think of it as marketing automation but applied to emails.

Email automation is the ability to send time or action triggered emails to subscribers with relevant information. What is email automation. How does it work.

Email marketing automation allows you to send out emails to your subscribers based on a pre-defined trigger or event. Simply email marketing automation helps you to create highly personalized emails that reach the right audience with a targeted email message at the optimal time without you having to put in extra time or effort to do it. However email automation can bridge the gaps in your communication strategy by sending personalized and hyper-relevant emails to your users based on pre-set triggers or user actions.