It may sound counterintuitive but when done in a compelling manner cold outreach emails have a higher open rate than opt-in marketing emails.

Email marketing automation stats. Read our latest email marketing statistics for 2020. Nurtured leads make 47 larger purchases The Annuitas Group. At the same time over 66 of companies surveyed in The State of Business Email Marketing 2020 report rely primarily on email when interacting with prospects and.

For instance current data indicate that businesses using automation software generate twice the number of leads than those using just broadcast emails. Transactional emails 8x more opens and clicks than other emails and can generate 6x more revenue Experian. Automated emails generate 320 more revenue than non-automated emails Campaign Monitor.

We will continue to update these stats through 2021 as new reports are produced by the main email platforms which we link to show the latest open rates and clickthrough rates. More companies are utilizing email marketing. Email marketing automation is a cool concept and one of those things that can give you lots of benefits without costing you much effort on a day-to-day basis.

Everything You Need To Manage Leads Land The Job Get Paid Stay In Touch With Clients. Email statistics - March 2021 update. 75 of marketers are using at least one type of marketing automation tool.

1 Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. Email automation statistics Automated emails have a 705 higher open rate and 152 higher click-through rate than generic email newsletters. Of course reading about marketing stats is meaningless without an effective data-driven marketing strategy behind you.

Marketing automation is used by 42 of companies CRM sales automation systems by 54 while Email marketing technology has the highest adoption. 2 Revenue for B2B marketing automation systems increased 60 to 12 million in 2014 compared to a 50 increase in 2013. Email automation campaigns are among the top three tactics used by email marketers to improve performance.