More companies are utilizing email marketing.

Email marketing automation stats. According to the Direct Marketing Associations Response Rate Report. At the same time over 66 of companies surveyed in The State of Business Email Marketing 2020 report rely primarily on email when interacting with prospects and. Cold Outreach vs Automated Emails.

Email statistics - March 2021 update. Everything You Need To Manage Leads Land The Job Get Paid Stay In Touch With Clients. Automated emails generate 320 more revenue than non-automated emails Campaign Monitor.

Email automation statistics Automated emails have a 705 higher open rate and 152 higher click-through rate than generic email newsletters. In fact according to outreachio the open rate benchmark is 27 almost 10 higher than the lowest average of automated email providers. Direct mails average household response rate is 51 compared to 06 for email 06 for paid search and 04 for social media Direct mail marketing garners a 37 higher response rate than email.

Read our latest email marketing statistics for 2020. Transactional emails 8x more opens and clicks than other emails and can generate 6x more revenue Experian. For instance current data indicate that businesses using automation software generate twice the number of leads than those using just broadcast emails.

75 of marketers are using at least one type of marketing automation tool. Ad Powerful All-In-One Solution For Advanced Marketing Sales Automation More. 1 Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.

It may sound counterintuitive but when done in a compelling manner cold outreach emails have a higher open rate than opt-in marketing emails. Email automation campaigns are among the top three tactics used by email marketers to improve performance. Of course reading about marketing stats is meaningless without an effective data-driven marketing strategy behind you.