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Email automation campaigns are among the top three tactics used by email marketers to improve performance.
Email marketing automation statistics. Ad Download Market Reports from 10000 trusted sources. 45 of consumers dont like it when brands reach out too often. Email and first name came in second at just over 8 signup conversion allowing marketers to better personalize their email campaigns.
Marketing automation is used by 42 of companies CRM sales automation systems by 54 while Email marketing technology has the highest adoption. Email marketing services are used by more than 80 of companies. Read our latest email marketing statistics for 2020.
Most consumers want to hear from brands on a weekly basis. The performance gap between omnichannel and single-channel campaigns is growing. It may sound counterintuitive but when done in a compelling manner cold outreach emails have a higher open rate than opt-in marketing emails.
78 of marketers say that list segmentation is the marketing automation feature they cant live without Gleanster. Cold Outreach vs Automated Emails. SMS earning ecommerce marketers over 27x ROI on average.
2 Revenue for B2B marketing automation systems increased 60 to 12 million in 2014 compared to a 50 increase in 2013. Additional stats to help drive your 2020 email marketing campaigns. Segmented and personalized automated email messages average 46 higher open rates than traditional marketing.
Email marketing software is used by 82 of B2B and B2C companies. HubSpot 2020 92 of marketing agencies are investing more time resources and budget into marketing automation integration. Finally email and birthday comes in just under email and first name at 783 allowing marketers to send special offers for their customers birthdays.
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