These emails can be personalized with data like the contacts name and specific references to the action they took.

Email drip campaign meaning. A series of automated emails sent to people who take a specific action. The multi-step communication stream can be triggered by time the recipients actions with prior correspondence interaction with the website and other predetermined parameters. At its simplest a drip email campaign is an automated email marketing strategy designed to send out several emails to a subscriber over a specific period.

An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. The emails are triggered by an event or action performed by the customer. Most email marketers are familiar with the drip campaign a series of triggered marketing emails to potential customers.

They enable you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time. A drip campaign is a form of marketing automation that is most commonly used for email marketing.

These messages often take the form of email marketing although other media can also be used. Each serves a specific purpose. Your new subscribers usually start receiving these emails after signing up through your newsletter signup forms.

Drip campaigns as mentioned above are automated sets of emails that go out based on specific timelines or user actions. After your clients subscribe to your email list they will receive the emails at an allotted time. The timing of each email in the campaign is based on predefined triggers.

See the full infographic. _A drip campaign is a triggered sequence of emails sent on a pre-defined schedule to targeted recipients or email subscribers to achieve a specific result_ Lets break down this definition piece by piece. Drip marketing is an email marketing strategy composed of multiple automated emails sent out at specific times and dates.