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Drip marketing derived its name from the method of sending out the marketing messages which is frequent consistent and steady much like how water drips from the tap.
Drip marketing model. You can also use a combination of email and Messenger Marketing to launch an automated drip campaign. It stands for Differentiate Reinforce Inform and Persuade and can be an alternative to the AIDA model. The elements of the DRIP model are Differentiate Reinforce Inform and Persuade.
In this video Peter will show you how useful this model is for setting broad communication goals. Thats what makes Trellos 12 Ways to Trello drip campaign an example worth studying. Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages including emails social media posts postcards phone calls brochures and printed newsletters See also Newsletter Marketing.
It goes by a lot of different names drip marketing automated email campaign lifecycle. These email campaigns work because they have an irresistible offer that your subscribers cant ignore. Photo a real-life channel.
A lot of the articles in this blog are based on that classic read and it is a must for all novice marketers. Read on to find some of the answers in this article. The DRIP model supports the marketing communication plan.
It can be applied when launching a new product or repositioning an existing business for example. Peter creates Marketing Plans for businesses that deserve to reach their full potential. Arguably one of the most iconic tactics used by hundreds of brands is the limited sales drip campaigns.
Thats cross-selling drip marketing done right. The drip model helps company achieve its marketing communication goals. The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals.
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