What is Drip Marketing.

Drip marketing means. A drip campaign or drip marketing means using a series of pre-planned automated messages to existing and prospective clients to encourage interaction and sales. One such marketing communication model was designed by Chris Fill called DRIP. Drip marketing or drip email campaign is an excellent strategy where the customers are exposed to a constant flow of a brands marketing material over a period of time.

It helps create your brand presence in the mind of consumers and they are likely to convert when they see your brand again once they bounce off. Drip marketers used to. Theyre typically intended to educate subscribers and move them down the sales funnel toward conversion.

It might be 2 or 5 or whatever you decide is the best number of emails to. Variations of drip campaigns go by names like lifecycle emails autoresponders automated campaigns and email marketing automation. Drip means water falling in drops.

DRIPs use a technique called dollar-cost averaging intended to. Email drip campaigns are a series of automated emails that are delivered on a set schedule. The drip part of drip marketing refers to sending a slow and steady series of emails.

Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time. Drip marketing is a direct marketing strategy in which marketing material is sent to prospective customers steadily over a certain time period. What Is Drip Marketing.

As a result the company will be right there when the prospect is ready to buy. Essentially instead of sending all the marketing material at once small drips are sent to the customers over a fixed period of time. DRIP is a way of modeling advertising messages and is used when setting broad communication goals.