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Drip marketing is a marketing strategy consisting of breaking down any sort of marketing communication emails phone calls social media posts brochures or printed leaflets etc into a series of drips spread across a certain period of time.
Drip marketing communications. The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals. You can also use a combination of email and Messenger Marketing to launch an automated drip campaign. A lot of the articles in this blog are based on that classic read and it is a must for all novice marketers.
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Shopper and Customer Experience. But the goal remains the same. The DRIP model is very useful for setting broad communications goals.
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Drip campaigns are usually associated with email marketing but with the rise of mobile marketing Messenger and text marketing are also powered by automated communications. Lets look at 10 use cases where setting up an automated drip campaign could help you get relevant information to targeted readers and convert them into customers. The elements of the DRIP model are Differentiate Reinforce Inform and Persuade.
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