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At some point your loyal customer was happy to do business with you.

Drip marketing campaign. Each serves a specific purpose. Drip campaigns are usually associated with email marketing but with the rise of mobile marketing Messenger and text marketing are also powered by automated communications. Drip campaigns allow you to reach out to your customers andor prospects and provide contextual information thats relevant to them on a consistent basis.

As they are timed they are much more effective. Identify your main goal. Email marketing isnt one-size-fits-all.

Heres an onboarding drip campaign provided by highlights that Drift sent out to new users a week after they signed up for an account. Marketers use a drip campaign also known as an autoresponder email drip or email marketing drip campaign to move leads and customers further. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time.

You can also use a combination of email and Messenger Marketing to launch an automated drip campaign. Plan Out Your Campaign. The automated and triggered email campaign enables you to personalize messages to your subscribers on a large scale based on an action.

Well drip marketing campaigns do all of that and more for marketing and sales teams everyday. Think of drip emails as a way to share helpful information products or tips over a period of time related to your overall goal for the email campaign. Drip marketing is a marketing strategy consisting of breaking down any sort of marketing communication emails phone calls social media posts brochures or printed leaflets etc into a series of drips spread across a certain period of time.

A very well thought out drip marketing campaign helps multiple areas of the business. For example a drip marketing campaign might be based on someone. The drip campaign effectively engages customers with useful content and information all before the final ask.

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