A drip campaign is a form of marketing automation that is most commonly used for email marketing.

Drip email campaign meaning. What Is a Drip Email Series. A drip email campaign is an email marketing strategy that sends various emails out at different times each designed for the other purpose. See the full infographic.

Drip email marketing campaigns use automation to be sent out at either preselected times or in triggered responses to user or visitor actions. The video produced by IgniteVisibility explains what a drip email campaign is the way it works provides practical examples to use for your business and sheds light on measuring the success of drip campaigns. After your clients subscribe to your email list they will receive the emails at an allotted time.

Each serves a specific purpose. These messages often take the form of email marketing although other media can also be used. Email drip campaigns dont require designing when a new customer joins regardless of each phase of their journey.

The timing of each email in the campaign is based on predefined triggers. Variations of drip campaigns go by names like lifecycle emails autoresponders automated campaigns and email marketing automation. By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period.

Drip campaigns as mentioned above are automated sets of emails that go out based on specific timelines or user actions. If done correctly it offers a personalized experience to readers beyond that of your social media and blog post efforts. What is a drip marketing campaign.

It might be 2 or 5 or whatever you decide is the best number of emails. Drip marketing is a type of automated campaign focused on email which allows you to send out a series of scheduled and personalized emails to your contact database over an extended period of time. What is a drip campaign.