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An email drip campaign is a series of emails that you release to a segment of your email subscribers over a period of time.
Best practices for email drip campaigns. One of the principles I talk about most when I talk about email marketing for growth is one email one CTA. However most campaigns consist of 4 to 11 emails sent out at evenly-spaced intervals. You can keep your brand at the top of your mind with a series of relevant drip emails.
With drip marketing you can send a series of ema. Im a Product Marketer for Zoho Campaigns which is an email marketing tool that lets you reach and engage with your customers. Think about it like a conversation that youre building upon along the way.
Here are some of the most important best practices to follow. This kind of campaign is where marketing automation really shines especially when it comes to reducing costs and effort and boosting overall results. Email Drip Campaign Best Practices 1 Identify Your Campaign Audience.
Email Drip Campaign for Upselling Customers The probability of selling to a new prospect is 5-20. Best Practices for Effective Email Drip Campaigns Outline the Customer Journey The reason email automation is such an effective marketing tactic is due to relevance. It starts the right email drip campaign to your subscribers based on triggersactions that they do on your previous emails or your website.
In other words youre nurturing your prospect toward an action you want them to take. Drip campaigns should be relevant to your customer because they are reliant on the customers action to trigger the send. Each email campaign should only have 1 tight focused call-to-action.
Automate your email drip campaigns. It is used to convey the right information to customers and prospects through emails. The probability of selling to an existing customer is 60-70.
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