What about drip campaigns caught your attention.

What's an email drip campaign. The video produced by IgniteVisibility explains what a drip email campaign is the way it works provides practical examples to use for your business and sheds. Email drip campaigns are a series of emails that you send to your clients and prospects to nurture relationships soft sell and drive engagement. One email goes out when someone signs up to receive your newsletters and is added to your email list another the following week and perhaps one more the next weekend.

The timing of each email in the campaign is based on predefined triggers. A drip campaign is an automated series of marketing messages that go out to your customers or prospects on a schedule that you set ahead of time. These messages often take the form of email marketing although other media can also be used.

Email drip campaigns are generally composed of a sequence of 3-10 emails each geared toward nudging the recipient to take a desired conversion action such as signing up for a free trial. The goal of an email drip campaign is to guide readers to take a specific action. The reasoning being that the steady drip of information delivers messaging that becomes familiar and ultimately translates to.

This action can be anything you want but commonly this action is one of the following. Instead of sending the user all the information at one time you drip the content out over time. A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days.

If youre looking to discover the strategies behind drip campaigns why theyre important to understand and how they can help you read on. An email drip campaign also known as a lifecycle or automated email campaign is a marketing strategy that uses automation to send out emails at specific points in the customer lifecycle. Businesses use drip marketing to keep in touch with an audiencein a personalized and targeted way following important actions or dates.

For example when a visitor to an online store signs up for email discount offers that should kick off a drip campaign. An email drip campaign is a series of pre-written emails sent to your readers in a scheduled sequence. Also known as an automated email series or automated email campaigns email drip campaigns are a set of marketing emails which are sent out automatically based on a schedule.