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Whats a drip campaign. It is also known as an automated email marketing campaign autoresponders or lifecycle emails. Join 20 million students from 195 countries. A drip campaign enhances sales from your new customers.
A drip campaign is a sequence of automated emails sent at specific time intervals based on your users actions. A drip campaign consists of a number of messages sent in a pre-defined order always starting from the first message and every time a new person enters the triggered email sequence. Unlimited Access To Free Online Courses.
It involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads through the marketing funnel. A drip campaign is a method used in direct marketing to acquire customers through lead nurture programs. In drip marketing you can run as many drip campaigns as you want depending on how the customer first made contact with your business or the customers position in the buying cycle.
A drip campaign or drip marketing means using a series of pre-planned automated messages to existing and prospective clients to encourage interaction and sales. A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days. Simply put the drip campaign is a series of relevant perfectly-timed messages that are sent to customers automatically triggered by their behavior.
A drip campaign is a direct marketing campaign where information is dripped to an audience over a period of time. You can use drip campaigns for something from welcoming new clients to converting new leads into return prospects and they are easy to set up and use. They enable you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site.
First purchase automations. A drip campaigns primary goal is to nurture subscribers deliver highly relevant emails to convert them and essentially meet them at every step of the sales funnel. It is certainly one of the highest-converting email marketing examples.
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