If youre only looking for adjustable text options such as italics or bolding use the Rich Text format.

What is the difference between html plain text and rich text. First well define them then explain the differences between the two. When you just want text and no other options you can use the Plain Text format. Plain text rich text and HTML documents all contain text-based data but each has significant differences in use.

Plain text has no formatting. Therefore no text formatting such as font sizes and colors bolding or italics can be used. Well also tell you when to use HTML and when to favor plain text for email marketing campaign success.

Plain Text Vs Rich Text Files. Take note that the Text that will be in HTML are usually formatted. Deciding between plain text and HTML for email marketing is widely debated for good reason.

It is important to know the difference between HTML and plain-text emails and how they affect the delivery and engagement of your campaign. The History Behind Plain Text HTML Email. Just use textplain instead of texthtml if you are not going to use the HTML for any real benefit anyway.

The following image is an example of a plain text email. I sometimes receive HTML e-mails which do nothing fancy with the HTML and use the HTML mostly to significantly increase the size of the e-mail. In order for HTML functionality to be used in the creation of an email the Rich Text editor must be turned on.

HTML has extra features that cannot be found in Rich Text. Plain text can be read by pretty well any text file editor. In this email well explore both email formatting types.