An email sent in plain text format contains only text.

What is the difference between html and rich text emails. For instance you can include a link to a video on your landing page. Although plain text emails perform better than HTML emails in general there are instances where your business may want a well-designed media-rich HTML email. Therefore no text formatting such as font sizes and colors bolding or italics can be used.

But it should be noted that. HTML stands for HyperText Markup Language. How does this affect your campaign.

The alternative choice. A plain text file is a document that contains no formatting images colors or other types of markup. HTML is a markup language used to build web pages while Rich Text is a type of format.

Plain text contains no formatting only line breaks and spacing. With a statistical significance of 95 percent Marketo said plain text emails had an improved click to open rate of 11 percent over HTML. HTML HyperText Markup Language email on the other hand uses formatting often called rich-text formatting making it possible to create email that does display those types of visual components mentioned above.

Alternatively you can use both HTML and plain-text emails for different use case scenarios. Just have a look at the settings below. Plain Text Vs Rich Text Files.

What is the difference between HTML and text emails Answer. HTML is a markup language used to build web pages while Rich Text is a type of format for documents. What Is Importance And Difference Between HTML And Text Emails March 14.