Short message service marketing is a relatively new marketing technique that focuses on the use of text messaging to spread a marketing message.

What is text message marketing. SMS marketing is what happens when you take your advertising efforts directly to the text message inboxes of your potential customers. Text message marketing has a 99 open rate which is staggeringly effective especially when compared to the open rates for traditional email or telemarketing campaigns. A brand cant send messages to consumers who havent opted in to the brands.

These messages are mostly meant to communicate time-sensitive offers updates and alerts to people who have consented to receive these messages from your business. Not only can use SMS text messaging which is for messages less than 160 characters but you can also use MMS Multimedia Messaging Service which allows you to use pictures videos and much longer text messages. You can also use text message marketing for two-way communication to.

Often marketers time campaigns in hopes of serving audiences right around the time they need that touch. With text messaging the customer decides when to interact. This can include a few different strategies.

SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages SMS. Now that you know what exactly text message marketing is like the types of services you can use to utilize it lets dive into it is still effective. The answer to this is a resounding yes and it should always be a part of your business strategy no matter if you are a new or existing business owner.

SMS marketing is one to one. However if youre still unsure as to whether you should take the plunge or not check. Users subscribe to receive SMS and MMS messages on their mobile phones by texting a corresponding keyword to a short code.

Take a moment to consider that everyone who owns a phone receives SMS regardless of age. As a brand you cant send messages to people who havent opted in to your text campaign. Text message marketing is a highly flexible and efficient digital marketing solution companies regardless of their size and sector which is why its implementation has skyrocketed in the in previous years with 66 of the global population having used text messages for business communication in 2018.