A type of market research that aims to find out people's opinions and feelings rather than….

What is qualitative research definition. Qualitative research is a mainly exploratory type of scientific research used to understand people’s beliefs, experiences, behavior, attitudes and interactions. After discussing its present spread within the health. Qualitative research is designed to explore the human elements of a given topic, while specific qualitative methods examine how individuals see and experience the world.

If we look for a precise definition of qualitative research, and specifically for one that addresses its distinctive feature of being “qualitative,”. We define qualitative research as an iterative process in which improved understanding to the scientific community is achieved by making new significant distinctions. This method focuses on the “why”.

How do you define qualitative research? Instead of collecting numerical data points or intervene or introduce. Qualitative research methods are designed in a manner that help reveal the behavior and perception of a target audience with reference to a particular topic.