Users see the ads as they are scrolling and the feature as prominently as posts from close friends.
What is primary text on facebook ads. The primary ad text which shows up above the image or video and is the first thing that users see is the most important. Could just be a redirect from the URL thats in the ad but any URL you put in the primary text. This means that Facebook ad costs vary tremendously depending on factors such as.
Weve found that images with less than 20 text perform better. Headlines however do still matter and they can significantly increase your conversion rates. It can be as short or as long as you want but keep in mind a couple of points.
This feature is available for single image video or dynamic creative ads that use Page Likes Brand Awareness Reach Lead Generation Post Engagement Messages Video Views Event Responses Traffic App Installs or. At least 1200 x 1200px. Your Facebook ad primary text should focus on a specific audience.
Facebook ads primary text is the first line of any ad you create. 30 characters truncated after that. With this in mind we recommend keeping your text short clear and concise in order to get your message across effectively.
This will give a summary of your brand as well as some of its benefits. You can learn more about how to write killer Facebook Ad copy here. Single image ads are the most common ad type you see on Facebook.
125 characters truncated after that CAROUSEL. 125 characters truncated after that Headline. Wont always appear Messenger Inbox.