Drip marketing is simply sending a limited number of emails to your audience automatically on a set timing based on actions they take or changes in their status.

What is meaning of drip marketing. A way of selling products or services by contacting possible customers by phone letter email etc. Drip marketing is a marketing method involving periodic and scheduled small releases of promotional materials over time. Drip marketing is a form of email marketing where as a business you send a set of messages to your potential subscribed customers.

Anuncio This Free Online Business Development Course Is Presented By Kate Rodan. What is drip marketing. Repeatedly over a period of time.

Using this form of marketing you either send the same message several times or a series of messages at a scheduled time. Businesses use drip marketing to keep in touch with an audiencein a personalized and targeted way following important actions or dates. Drip marketing is the opposite of a marketing blitz.

Variations of drip campaigns go by names like lifecycle emails autoresponders automated campaigns and email marketing automation. If someone just subscribed to your blog newsletter for example a drip campaign could send a welcome email right away and two days later an email that shows off some of your most-read content. The most common method is through direct email marketing and is usually automated.

The short-term objective of drip marketing is to provide the right information at the right time to prospects with a long-term view of keeping the nurtured leads or prospects engaged and successfully leading and getting them through the sales process. These tools raise brand awareness for consumers and cultivate leads for sales teams. Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages including emails social media posts postcards phone calls brochures and printed newsletters See also Newsletter Marketing.

Each serves a specific purpose. The term originates with drip irrigation a method of irrigating crops with small but regular amounts of water. Drip marketing is a direct marketing strategy in which marketing material is sent to prospective customers steadily over a certain time period.