Plain text email is much simpler typically including only written text without any visual graphics.

What is html vs text format for email. Of course it would be silly to write off HTML emails and in fact images videos and. Use HTML emails for broad interactions and plain-text emails for more personal interactions. What is plain text email format.

Which is Best for Email. However some email clients have images turned off. Formatting By their very nature plain text emails are not as aesthetically pleasing as HTML but the layout still mattersPlain text emails need to be clear and concise.

Marketing and information professionals often face the question of which format to choose for their newsletter. Alternatively you can use both HTML and plain-text emails for different use case scenarios. The debate is almost as old as email marketing itself.

In practice though simple text-based email designs win out time and time again in AB testing. Which type of email delivers better email engagement rates for your business. People tend to immediately want to delete or move on to the next email as soon as they realize the email they just opened has marketing content.

A compromise would be to use simplified HTML emails. If you need advanced functionality with flexible styling options or you want to use a fancy email signature use the HTML format. HTML formatted emails typically have visual graphics and are often designed with a template that uses HTML coding.

Using both HTML and plain-text emails. The alternative choice. Surprisingly its plain text emails says 2017 data from Marketo.