When you just want text and no other options you can use the Plain Text format.

What is html vs text format for email. Formatting By their very nature plain text emails are not as aesthetically pleasing as HTML but the layout still mattersPlain text emails need to be clear and concise. Which type of email delivers better email engagement rates for your business. One advantage of using HTML in email is that you would be able to use images to project your brand.

Newsletters and other type of e-mails can be sent in two different formats. Text-based emails or HTML. With a statistical significance of 95 percent Marketo said plain text emails had an improved click to open rate of 11 percent over HTML.

If youre only looking for adjustable text options such as italics or bolding use the Rich Text format. If you need advanced functionality with flexible styling options or you want to use a fancy email signature use the HTML format. A compromise would be to use simplified HTML emails.

Although HTML emails generally look a lot better we found that for most of our B2B email campaigns simple plain text emails get better engagement. Which is better. What is plain text email format.

In 2011 and 2014 HubSpot asked survey takers which they prefer and both years a majority chose HTML. Embed this visual Transcribed. Which is Best for Email.

Use HTML emails for broad interactions and plain-text emails for more personal interactions. Surprisingly its plain text emails says 2017 data from Marketo. With this in mind lets take a look at the results from a few businesses who tested both email styles and see if we can find any trends.