A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days.
What is email drip campaign. A series of automated emails sent to people who take a specific action. If youre looking to discover the strategies behind drip campaigns why theyre important to understand and how they can help you read on. Variations of drip campaigns go by names like lifecycle emails autoresponders automated campaigns and email marketing automation.
By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period. The drip campaigns have been configured into different triggers. Your new subscribers usually start receiving these emails after signing up through your newsletter signup forms.
Drip marketing is an email marketing strategy composed of multiple automated emails sent out at specific times and dates. Drip marketing is a communication strategy that sends or drips a pre-written set of messages to customers or prospects over time. An email drip campaign also known as a lifecycle or automated email campaign is a marketing strategy that uses automation to send out emails at specific points in the customer lifecycle.
Simply put the drip campaign is a series of relevant perfectly-timed messages that are sent to customers automatically triggered by their behavior. You can customize the campaigns in the form of how many emails need to be sent what should the email campaign do based on the action from the end-user and so on. An email drip campaign is a campaign that focuses on automatically sending a series of pre-written messages at predetermined intervals.
A drip email campaign is a sequence of emails sent during set periods to optimize an email marketing strategy and provide subscribers with more value automatically. Theyre typically intended to educate subscribers and move. For example when a visitor to an online store signs up for email discount offers that should kick off a drip campaign.
For any given action you can choose how many emails to send and the rate at which to send them. Email drip campaigns are generally composed of a sequence of 3-10 emails each geared toward nudging the recipient to take a desired conversion action such as signing up for a free trial. An email drip campaign is an automated series of emails that are sent to new leads customers or prospects with the goal of getting them to take an action.