The average conversion rate peaked in 2018 at 1849.

What is email conversion rate. This is an important metric for most marketers as it indicates how effective your email marketing is and determines your return on investment. The percentage of subscribers who complete a goal action. A conversion is when someone takes a desired action on your website such as a sale or email sign-up.

The Email Conversion Rate The email conversion rate is defined as the equivalent to the number of people receiving your email who follow the desired action. The higher your conversion rate the more relevant and compelling the offer was for your audience. Because these emails are time-sensitive and highly targeted to the individual subscriber the benchmark data shows conversion rates that are 3x greater than other automated email flow on average.

In many instances the conversion goal is purchase-related becoming a customer while other times its not simply becoming a lead. The conversion rate definition is the percentage of people that result in a conversion. In calculating your email marketing conversion rates be sure to use the correct number for delivered emails.

5 10 customers Net Order Rate. Your email marketing conversion rate is the percentage of subscribers who complete a goal action after reading your email. What does email conversion rate mean.

I will also tell you how to calculate ECR directly which will clear things more. Conversion Rate Number of Conversions Number of Delivered Emails x 100 For instance if 300 people purchase something with 10000 emails sent out your conversion rate will be 3. Many marketers though consider an email conversion taking place when email is attributed as the source after a customer makes a purchase or some other action such as registering for a webinar or signing up for a contest.

This action might include clicking through to your website purchasing from your company or following your brand on social media. 1 001 Campaign 2 mailed 10000 Response Rate. You can calculate your conversion rate with the following formula.