Your email marketing conversion rate is the percentage of subscribers who complete a goal action after reading your email.

What is email conversion rate. I will also tell you how to calculate ECR directly which will clear things more. More than 55 of emails were opened on a mobile device. ECR Number of conversions Number of total emails delivered x 100.

While 2019 and 2020 had significant pullback it is still a respectable 1511 conversion in 2020. Number of conversions Total number of visitors x 100. The Email Conversion Rate The email conversion rate is defined as the equivalent to the number of people receiving your email who follow the desired action.

In calculating your email marketing conversion rates be sure to use the correct number for delivered emails. Note that this particular study defined conversion rate as the percentage of how many people place an order within three days of opening or clicking an email. The average conversion rate for inactive customer emails is also higher than newsletters at 26 which means that its a good idea to invest in winning back inactive customers by sending them coupons or special discounts and other deals.

This is an important metric for most marketers as it indicates how effective your email marketing is and determines your return on investment. The other produces a 1 response rate but 30 convert to customers. Very simply an email conversion is when a desired action takes place as a result of a customer receiving an email from your brand.

You can calculate your conversion rate with the following formula. Many marketers though consider an email conversion taking place when email is attributed as the source after a customer makes a purchase or some other action such as registering for a webinar or signing up for a contest. Conversion rate is the ultimate measure of an email campaigns effectiveness.

Emails sent by hobbies entities come in second with a 2774 open rate. 1 001 Campaign 2 mailed 10000 Response Rate. What is Email Conversion Rate.