The DRIP model is used to support marketing communication planning and is useful when setting broad communication goals.

What is drip marketing theory. Drip marketing is a marketing strategy consisting of breaking down any sort of marketing communication emails phone calls social media posts brochures or printed leaflets etc into a series of drips spread across a certain period of time. It stands for Differentiate Reinforce Inform and Persuade and can be an alternative to the AIDA model. The term drip marketing refers to a deliberate planned and sequenced system of deploying marketing messages over a period of time.

Marketing theories are first principles and methods that are foundational concepts in these professions and pursuits. Drip marketing is the opposite of a marketing blitz where marketing. Drip marketing is a technique that sends a regular stream of advertising to each customer over a long period of time.

A lot of the articles in this blog are based on that classic read and it is a must for all novice marketers. The DRIP model is very useful for setting broad communications goals. DRIP is a way of modeling advertising messages and is used when setting broad communication goals.

What Is Drip Marketing. Marketing is the art and science of selling. Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages including emails social media posts postcards phone calls brochures and printed newsletters See also Newsletter Marketing.

Anuncio This Free Online Business Development Course Is Presented By Kate Rodan. The abbreviation stands for. The elements of the DRIP model are Differentiate Reinforce Inform and Persuade.

The DRIP model supports the marketing communication plan. These tools raise brand awareness for consumers and cultivate leads for sales teams. According to the hierarchy of effects theory the advertisers are told to bring out their advertisement in such a way that their advertisement follows the six stages that it states.