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Drip campaigns also known as automated email marketing campaigns send or drip the correct information at the right time by using the pre-defined triggers actions or events.
What is drip email campaigns. What is a drip campaign. What is a drip campaign. Drip marketing is simply sending a limited number of emails to your audience automatically on a set timing based on actions they take or changes in their status.
A drip campaign involves creating a series of emails to be automatically delivered at very specific times and usually spaced over a few days. Email drip campaigns are a series of automated emails that are delivered on a set schedule. A drip campaign is a sequence of automated emails sent at specific time intervals based on your users actions.
An email drip campaign is a series of messages that are sent or dripped in a predefined order at a predefined interval. They enable you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site. Onboarding emails or welcome sequences.
Email drip campaigns are generally composed of a sequence of 3-10 emails each geared toward nudging the recipient to take a desired conversion action such as signing up for a free trial. The reasoning being that the steady drip of information delivers messaging that becomes familiar and ultimately translates to engagement and hopefully sales. The timing of each email in the campaign is based on predefined triggers.
What are drip email campaigns. When you map out a customers journey you identify the steps a customer would transition through. Generating open rates that are around 80 higher and click-through rates that are three times higher than those of single send emails drip emails are a worthy investment over blast emails.
The three main use cases of automated email campaign drips are. A drip campaign is a form of marketing automation that is most commonly used for email marketing. Then they will receive your emails in a timely fashion until the campaign ends.
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