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What is a drip campaign.
What is drip campaign. When you map out a customers journey you identify the steps a customer would transition through. A drip campaign enhances sales from your new customers. A drip email campaign is a sequence of emails sent during set periods to optimize an email marketing strategy and provide subscribers with more value automatically.
Drip campaigns are designed to reach out with a targeted message for someone at the right time. What Is a Drip Campaign. Most drip campaigns happen through email automation software making setting up the drip campaign itself a pretty simple process.
A drip campaigns primary goal is to nurture subscribers deliver highly relevant emails to convert them and essentially meet them at every step of the sales funnel. As opposed to a newsletter that you send manually drip campaigns are automatically sent based on when someone joined your email list or took a certain action. Its a well-known fact that email marketing is among the best channels to nurture your subscribers and provide personalized marketing experiences that consumers expect.
Since theyre automated emails like welcome messages happy birthday wishes and order notificationsthey work for your business while you focus on other things. The reasoning being that the steady drip of information delivers messaging that becomes familiar and ultimately translates to engagement and hopefully sales. By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period.
What is a drip campaign. But what is a drip. Drip campaigns give you the opportunity to engage your customers in an incredibly efficient and relevant way serving several key marketing purposes.
A drip campaign consists of a number of messages sent in a pre-defined order always starting from the first message and every time a new person enters the triggered email sequence. A drip campaign is a sequence of automated emails sent at specific time intervals based on your users actions. Drip campaigns as mentioned above are automated sets of emails that go out based on specific timelines or user actions.
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