What is a drip campaign.
What is drip campaign. In short a drip campaign sends prewritten messages to customers and prospects within a particular period of time. For example when a visitor to an online store signs up for email discount offers that should kick off a drip campaign. Drip campaigns as mentioned above are automated sets of emails that go out based on specific timelines or user actions.
What is a drip campaign. As opposed to a newsletter that you send manually drip campaigns are automatically sent based on when someone joined your email list or took a certain action. A drip campaign is a sequence of automated emails sent at specific time intervals based on your users actions.
What Is a Drip Campaign. Although certain types of drip campaigns allow for some flexibility in the sequence order in general drip campaigns follow a set schedule. It is also known as an automated email marketing campaign autoresponders or lifecycle emails.
It is also typically automated. Drip campaigns also known as automated email marketing campaigns send or drip the correct information at the right time by using the pre-defined triggers actions or events. When you map out a customers journey you identify the steps a customer would transition through.
By this method a series of pre-written pre-scheduled emails is sent to your contacts over an extended period. These messages often take the form of email marketing although other media can also be used. What is a drip campaign.
They enable you to stay in touch with groups of people based on events like when a user signs up for an account or how often that user visits your site. Drip campaigns are traditionally executed via email or direct mail but theres been an exciting new development in the world of marketing automation. The reasoning being that the steady drip of information delivers messaging that becomes familiar and ultimately translates to engagement and hopefully sales.