Depends on the type of your app competitive landscape and the value provided by your app to the end user.
What is considered a good conversion rate. There are companies out there that would be extremely happy with just a 1 website conversion rate while others couldnt make it work for anything less than 5. If youre sitting at 2 an improvement to 4 seems like a massive jump. Tweet_box designdefaultA good conversion rate is one thats higher than it is nowtweet_box.
In any given industry the click through rate of Googles ads in Google Search were always higher than the click through rate on the Google Display Network. From signing up for a new account to adding items to a cart and completing a transaction. What Is a Good Conversion Rate for Your Online Business.
What is considered a good conversion rate. There are many variables that account for a good conversion rate. Well congratulations but youre still stuck in the average performance bucket.
Which leads to an unsurprising second insight. For ClickBank 1 conversion is good. A digital download that costs 10 and zero to ship will have a much higher conversion rate than a 1000 piece of furniture.
The retail industry has a 326 conversion rate but the real estate industry has a 1068 conversion rate. The Average Click Thru Rate on AdWords Varies For Search And Display. Amazons conversion rate is around 3.
In an article for Instapage Brandon Weaver makes a pretty solid statement about understanding what makes a good conversion rate. It really depends on what you are selling. The answer of it depends was simply because the conversion rate in some cases doesnt matter.