Yet as with any platform theres always room for improvement especially in those industries with below average rates like apparel 411 retail 326 technology 231 and travel hospitality 282.

What is a good conversion rate for facebook ads. Heap a data behavioral analytics company examined conversion rates by ad provider. You doubled your conversion rate. At this point youre probably wondering Whats considered a good conversion rate Whats a Good Conversion Rate.

View the list below for an industry-by-industry breakdown of conversion rates for Facebook ads. Google and Bing had the highest conversion rates at 8 which is 15 times higher than Facebooks which you can see from the image below. What Is A Good Conversion Rate For Facebook Ads.

For example you could have a click-through rate of 75 over 10000 impressions but if the advert receives 0 conversions what good is a 75 click-through rate if you generated 0 in sales. If your conversion rate is too low however it means your ads arent hitting their mark and you may need to adjust your strategy. Cost per conversion shows how much you spent to generate a conversion or acquire a customer.

Any good digital marketer like you understands the enormous potential of Facebook ads. Fitness studios have plenty to sweat about but finding prospects on Facebook doesnt appear to be one of them. The average Facebook ad conversion rate across all industries is 921 much higher than the Google Ads conversion rate.

Overall the average conversion rate for Facebook ads is between 9-10. Apparel 411 Auto 511 B2B 1063 Beauty 710 Consumer Services 996 Education 1358 Employment Job Training 1173 Finance Insurance 909 Fitness 1429 Home Improvement 656. Knowing the average or median CTR for Facebook ads is a decent starting point for benchmarking your performance but a better question to ask to improve your performance is What is a good CTR for Facebook ads Based on the results of our study a good CTR for Facebook ads.

Overall the average conversion rate for Facebook ads is between 9-10. This 921 conversion includes everything from page views opt-ins direct calls video views sales and other actions that businesses want to achieve. Since Facebook advertising campaigns can have several different objectives only those campaigns with the conversion objective were considered when calculating the average conversion rate.