Moreover cultural variations user friendliness stereotyping and presupposition are also features of the advertising language.

What are language features in advertising. Because there are different types of advertisements and they are differed in the way of writing according to their target audience the product or other aspects. Language Use in Advertising. Language is a reflection of social reality.

It has its own features in morphology syntax and rhetorical devices. What are the language features. The message of an advert needs to be remembered by the recipient and recognised as familiar.

Year 67 Magenta Focus on Advertisements. This technique forces an audience to transfer that feeling into the product. Language features help you to distinguish between these techniques and simplify the text language so that it is more interpretable.

Simple and attractive are two general features of advertising English. Advertising language has always tried to change styles and to break the. For example comparatives are often used when no real comparison is made.

The use of imperatives within. Conclusion Advertising language as a special kind of language is very different from common language. An advertisement for a detergent may say It gets clothes whiter but whiter.

Another scholar Goddard 2002 suggested that attention-seeking devices are presented in the language of advertising along with the category of writer readers and texts. In any given advertisement these features may appear or be largely absent such is the great variety of advertising copy found on promo products such as promotional tote bags and T-shirts. To sum up the advertising language comprises the text part of the advertisement in combination with the visual pictorial and acoustical portions in an attempt to persuade touch and have emotional impact on the individuals.