These features were Imperatives Personal Pronouns and Hyperboles.

What are language features in advertising. There will be studied descriptive adjectives as well as their formation. A writer uses numerous language techniques and literary device to make their writing more impressive and have the best impact on the reader. And creativity plays a major role in advertising language in particular.

The advertising language is very striking such as thickened the cold weather comes enjoy the outdoors during harsh winter months can be seen everywhere. 1Realistic characteristics of advertising language. Another scholar Goddard 2002 suggested that attention-seeking devices are presented in the language of advertising along with the category of writer readers and texts.

Year 67 Magenta Focus on Advertisements. These vivid slogans make customers pay more attention to the. The language thats used in advertising is deliberate in its attempt to create a positive impression of the product or service.

Without doubt the ability to ceaselessly reinvent itself to produce ever new shapes and to create ever more unexpected elements of surprise to attract attention and to remain up to date is one of the most typical features of advertising language in general. The language of the advertisement is an important feature of advertising. I will be also interested in.

This technique forces an audience to transfer that feeling into the product. Language Use in Advertising. Advertisements are a form of persuasive writing Their purpose is to persuade through a process of explaining a proposition to persuade readers to accept a point of view or to adopt a certain behaviour Wing Jan.

Simple and attractive are two general features of advertising English. To entice the consumer into buying the product that they are trying to sell the advertisers employ the use of language and visual features within their infomercials. Conclusion Advertising language as a special kind of language is very different from common language.