Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads close more deals and maximize ROI.

Tracking lead source in pardot. The lead source field is a default field in Pardot and can be synced with Salesforce. The most basic way to describe Lead SourceSource is as a SalesforcePardot field which records where leads came from. This all works and the data is being passed to Google Analytics.

The field can be found on the prospects record under additional fields. Pardot campaigns can be used for reporting. Why track Pardot forms in Google Analytics.

The first thing you need to do is create 2 new fields in Salesforce and in Pardot and map them. Built on Salesforce CRM Pardot helps users increase sales revenue and marketing effectiveness through marketing automation. Click View Tracking Code to access the unique Pardot tracking code for your website.

In your web page HTML paste the campaign tracking code before the close body tag. Automatically send emails based on triggers including time interactions and other custom parameters. Pardot can track your visitors interactions and activities even while theyre pre-conversion by adding a tracking cookie to their browser when they first visit your website.

Pardot campaigns are different than lists Please see the article. Add The New Fields to Your Pardot Forms. This is will track website visitor behaviour using something called a cookie and ultimately display as reports inside Pardot.

Im assuming that any salesforce lead or contact one Pardot. All 3 fields should be hidden and not marked as required. Pardot lead scoring is a powerful way for enterprise marketers to track prospects segment leads by level of interest in order to deliver tailored content and qualify leads so they can be assigned to the appropriate sales team.