You can sync your subscriber list with a Marketo list but this will only send contact data to Marketo not tracking data.

Tracking lead source in marketo. When leads fill out the form on your landing page the Source field will then tell you exactly where they came from. Companies that excel at lead nurturing generate 50 more sales-ready leads at a 33 lower cost Marketo. The revenue cycle or funnel starts with demand generation and ends with a closed deal and a new customer.

The lead must visit a Munchkin-tracked page with an mkt_tok parameter in the querysytring from a tracked Marketo email link. Even anonymous visitors are tracked along with their IP. A SOAP syncLead or REST Associate Lead call must be sent.

Marketos custom JavaScript tracking code called Munchkin tracks all individuals who visit your website so you can react to their visits with automated marketing campaigns. You can add more parameters and hidden fields to capture additional information like what campaign it is for. A Munchkin associateLead call must be sent to your Marketo instance.

I am using various tracking URLs for my multi-channel campaign in an effort to track source of new leads. Instead of setting up the hidden fields in your Marketo form to autofill from the URL Parameter you set them up to read from the cookies. In a recent Office Hour session the Perkuto team was asked about having a centralized program for lead source tracking and multi-touch UTM tracking.

In order to capture these in Marketo first create fields for each UTM parameter youd like to store and set them up as hidden fields in your Marketo form. Lead nurturing results in more sales. The process will run again whenever the UTM information is updated.

UTM touchpoints displayed on the lead layout. In the form I used a hidden field for field Lead Source that pulled the source info via referral URL but that information is not being logged and Marketo has not provided a reason for this. As anonymous prospects complete forms on your website or landing pages any previous website visits can be automatically attributed to the new lead.