Drip campaigns keep your brand top of mind educate customers about your products and can persuade them to buy from you and stay loyal to your brand long-term.
Top of mind drip marketing. Top-of-mind Drips- The main objective of this type of campaign is to ensure that all prospective customers also known as leads are given the necessary information about the company periodically and throughout the sales process. The aim of this drip campaign is to make sure your potential customer doesnt forget about you during the sales process. They are meant to nurture leads and to reassure them that your product or service will solve their problem better than anyone else.
Here are some great examples of drips by Dripco. Through timely relevant and context-driven emails a lead has a much better chance of moving through your marketing funnel. Keeps Your Brand Top-of-Mind with No Effort Later.
Email marketing is a long-term marketing strategy. From individuals to enterprise lenders Top of Minds Surefire CRM is the preferred solution for mortgage lenders and mortgage loan officers. But drip marketing is more than bombarding a prospect with information.
A prospect opens an email and clicks on a link about SEO. Adopting a Holistic Mortgage Marketing Strategy. Increasing your open rate and engagement.
Spider Trainers acknowledges many companies even marketing-automation companies use the terms drip marketing and nurture marketing interchangeably but the. The secrets of drip marketing that Falavollita shares are based on real-life. But sending drip campaigns and reporting on key metrics like opens clicks unsubscribes and revenue generated would be nearly impossible without smart email automation software.
The goal of any good drip campaign also known as a nurture campaign or campaign automation is to create a sense of familiarity with the leads being nurtured. Automation and Lead Nurturing and why you need to implement it as a lending professional. Build Top of Mind Awareness With Drip Marketing.