Oracle is top-ranked in the Current Offering category and received the highest score possible in the data management and lead nurturing criteria.
The forrester wavetm b2b marketing automation platforms. The Forrester Wave. Through-Channel Marketing Automation Q2 2020. Its clear that many B2B organizations now understand the need for marketing automation technologies and the need for optimized processes and skills to leverage them as blogs and tweets on these topics abound at an increasing rate.
By Mary Shea PhD. The Second Forrester New Wave On ABM Platform Shows A Maturing Market. Powered by Einstein artificial intelligence AI and.
As more B2B marketing teams are evaluated based on their ability to increase revenue the requirement should be to leverage technology that builds. Lead-To-Revenue Management Platform Vendors Q4 2016 L2RM Automation Is Powering A B2B Marketing Transformation. L2RM Automation Drives B2B Marketing Maturity and Results.
B2B Marketing Automation Platforms Q4 2018. Initial lead-to-revenue management automation solutions were developed solely to bridge a gap between lead generation activities eg trade shows direct mail telemarketing and email campaigns and selling activities that were managed by a customer relationship management CRM system eg closing the deal. The ABM platform New Wave is an important tool to help you evaluate and select technology vendors.
In this report Forrester Research a leading global research and advisory firm breaks down the capabilities that enable complex cross-channel engagement strategies. My just-published The Forrester New Wave. This Forrester Tech Tide report presents an analysis of the maturity and business value of 19 technology categories that support planning executing and optimizing customer engagement for todays self-directed.
Oracle Marketing Cloud has been named a leader in business to business B2B marketing automation platforms by Forrester Research. See More Sales With Automated Emails - Behavior-based Abandoned Cart Retargeting More. ABM Platforms Q2 2020 report shows that at the landscape level numerous vendors moved out of or into this space.