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Because the one thing they all have in common is that theyre all automated drip campaigns can take many different forms.
Sales drip campaign examples. The above is crucial to keep the communication relevant. Here are 8 real-world drip campaign examples that show how other sales teams are using automated email to get in front of prospects and close more deals. Google Express among many other drip campaign examples simply sends emails to recipients who havent completed orders.
Because drip campaigns work by sending out material based on how a user got on your list in the first place they can gently nudge leads down your sales funnel at different speeds. Pre-event drip campaign examples like the one below can help you schedule these mission-critical meetings at scale and automate follow-up emails to people who may not have seen your initial request to connect. Below is an example of how this nurturing process could work.
The multi-step communication stream can be triggered by time the recipients actions with prior correspondence interaction with the website and other predetermined parameters. Using drip marketing in this way is also fairly simple. They send such emails regularly ensuring a follower sees them.
Offer them a special incentive for being a VIP customer keep them in-the-know with brand new product releases and give them access to sales before the general public. A drip email campaign is a multi-layered automated sequence of emails that are sent out to subscribers based on specific actions and timelines. A drip campaign or drip marketing means using a series of pre-planned automated messages to existing and prospective clients to encourage interaction and sales.
For example as your drip campaign progresses from one email to the next you should check to see if your primary goal has been accomplished or not. Like the real-world Jaspersoft example leads would also be funneled into different sub-campaigns based on their behavior. Beginning of drip campaign - Thank you and simple education content.
Drip campaigns can be employed to nurture prospects to a sales ready state automatically with no involvement from a marketing or sales team. If opened send e-book. If not opened send Video.
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