Why this choice is important.

Rich text vs html email. Youll learn the advantages and. Text-based emails or HTML. In practice though simple text-based email designs win out time and time again in AB testing.

HTML emails are rich in decorative interactive and media elements. Of course it would be silly to write off HTML emails and in fact images videos and. HTML Plain Text and Rich Text.

HTML is a markup language used to build web pages while Rich Text is a type of format for documents. Such as Outlook Apple Mail or Gmail by default they will compose the email message using the HTML formatAn important thing to remember is that not all. Plain text documents -- TXT files -- are exactly what they sound like.

HTML has extra features that cannot be found in Rich Text. Basic HTML emails use basic text formatting but HTML to add simple elements like headlines and clickable links to make the email more easily scannable. HTML emails its best to consider the audience and email classification before choosing one type for another.

In this post were going to tackle the HTML vs plain-text emails debate and examine which option works best for different types of customers. Deliverability should be at the top of your list of priorities when it comes to email marketing. Choose Format Make Rich Text available only when the current format is plain text.

Files containing nothing but text. Microsoft Outlook can send and receive messages in HTML plain text and Rich Text Format RTF. When discussing plain text vs.